You’ll not only find it easier to identify relevant influencers, but you’ll also end up with content that’s highly targeted and applicable. To find the right influencers to partner with, figure out what’s important to the segment of Gen Zers you want to target. Gen Zers are drawn to videos where the influencer is similar to them-in age and interests-and doing the same types of activities they do. Partner with influencers who share real and honest content. With the growth of influencer marketing in recent years, influencers have more of a say in the types of products Gen Zers gravitate to. Transcripts can be available in as little as one hour and captions in three. Short videos also have a short turnaround time when you order captions and transcripts through Rev. The shorter the video, the better the chances of people watching them to the end and seeing your call to action. Keep videos short to hold viewers’ attention. Only 33% of teenage Gen Zers watch cable TV.Ĭreate videos with smartphone viewing in mind.7 out of 10 teenage Gen Zers watching more than three hours of mobile video a day.73% of teenage Gen Zers watch video on their smartphones (and other mobile devices).Here are a few interesting facts about their streaming habits: Gen Zers spend more time online and stream more content than any other generation. They don’t remember a time when the internet wasn’t available and access to information wasn’t at their fingertips. Gen Z is the first generation to be considered digital natives. Create a mini-series that references current events.Shoot vertical 9:16 ratio video to make it easier to watch on phones.IGTV is still new, so as an early adopter, you can innovate and test what your audience responds to. IGTV is an incredible opportunity to cater to Gen Z audiences. IGTV is a relatively new feature that lets users produce videos that run anywhere from one minute to one hour in length. Interestingly, the majority of news viewed by Gen Zers is on Instagram via IGTV. They prefer to get their news from social media sites. Gen Zers are less exposed to traditional news outlets compared to other generations. At the end of the video, viewers are invited to purchase David Dobrik merchandise. This video by David Dobrik was sponsored by Nerf, has over 7 million views, and over 4,000 comments. This makes influencer video campaigns more effective because viewers are more engaged and responsive. Gen Zers typically see influencers as more relatable and reachable than celebrities. Many of these videos are by influencers like David Dobrik, PewDiePie, and Emma Chamberlain. Most of the videos they watch on YouTube are user-generated. Teenage Gen Zers spend most of their time watching videos on YouTube (37%) and Netflix (35%).
In fact, almost all Gen Zers own a cell phone.
And with ongoing advancements in mobile technology, more of these videos are watched on smartphones. 65% of Gen Zers use Instagram daily and 62% of Gen Zers use YouTube daily. The two most popular platforms are Instagram and YouTube. Gen Z, people ages 7-22, are most likely to watch videos on social media. And we’ll also explore how they view video meant for marketing purposes. We’ll look at how they use video, specifically, their social media, news media, and streaming habits. Plus, their video-viewing habits are radically different from other generations-and from each other. Each consumes more video content than generations before them.
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To help you understand how to create and share videos with different generations, we’ll look at two of the youngest groups - Gen Z and millennials. If you don’t diversify your video content and the platforms its on, you could have low engagement and missed goals, leading to wasted effort. Whatever the reason for watching videos, video production teams have to adapt to different audiences. Others only watch videos when they need specific information. Some generations spend hours watching videos on social platforms like YouTube and Facebook. Different generations consume video differently.